BEVERLY, MA – Hungry customers have been peering through the windows and knocking on the doors at the newest New England Hot Dog Company location in Cinnaminson, NJ, for the last six weeks.
“We’ve had to turn the customers away,” says franchisee Ben Bard. “They were in here trying to eat before we had tables and chairs. But now we’re ready to go. We’re ready to start serving some hot dogs.”
The wait is over, as the store will officially open at the beginning of March. Located off accessible Route 130, and a quick 15-minute drive from Philadelphia, it will be the fifth location in the blossoming New England Hot Dog franchise and the fourth in the Garden State. Freehold, Sewell, and Atlantic City are the other New Jersey sites. Anticipation for this newest hot dog location—from the customers and from the store manager—is through the roof.
“Oh, we’re very excited. We’ve got advertisements on the local radio and we’re ready to go,” Bard says. “Customers have been trying to get in the doors since January. And they all say that, with this location, we’re going to do great. It’s very encouraging.”
After the ribbon is cut at the grand opening, Bard and his staff will begin cutting into the delicious New England-style rolls and dishing out some scrumptious dogs. Several promotions, including some free hot dog giveaways, are planned soon after the opening to thank the local patrons for their interest and support, Bard says.
“The township has been very welcoming as we’ve prepared to open,” he adds.
And so has New England Hot Dog Company CEO Richard Saxe. Saxe has been the backbone in building the brand since its creation in 2005 and has been very supportive of Bard as he readies to open the Cinnaminson doors.
“I’ve Spoken with Rich on a daily basis since Day 1,” Bard says. “If we didn’t have that kind of communication, we probably wouldn’t be where we are today. It’s a tremendous selling point of this company.”
Saxe, who has plans to open several more locations along the East Coast in the next year, is thrilled with the potential for the new location.
“The possibilities are limitless in Cinnaminson,” he said. “It’s a great location and I’m thrilled about how it’s all turned out so far. I have no doubt the new store will continue the proud quality and tradition of New England Hot Dog.”
Each New England Hot Dog location, known for gourmet “haute” dogs, uses top-tier Boar’s Head products and New England-style rolls. They also offer myriad toppings, including sauerkraut, beans, bacon, jalapeno, guacamole, roasted peppers, cheddar cheese, Buffalo sauce and a collection of mustards. Outside of the edible delights, free Wi-Fi, flat-screen TVs—featuring news, sports, and children’s shows—and The Dog Pound—a small area where kids can play—provide entertainment and a family-friendly touch to the 1,500 square-foot restaurants that seat about 40 people.
Far more people are expected to pass through the doors this weekend, anxious to finally get a taste of a New England Hot Dog from Cinnaminson.
“We can’t wait,” Bard says. “We’re very excited.”
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