BEVERLY, MA – Ben Bard and his family have been taking weekly trips to the New England Hot Dog restaurant in Sewell, NJ, for quite some time. “My family is nuts about it,” he says.
Come this holiday season, the trips will be much shorter, as Bard is going to be running the newest New England Hot Dog location in Cinnaminson, NJ. The store will be the sixth in the growing franchise and the fifth in the Garden State. Bard, who at 37 is a seasoned businessman, is thrilled about the possibilities.
“I thought it was a great opportunity to get into something that’s growing,” he says. “I’m very excited to be part of the New England Hot Dog family.”
New England Hot Dog president Richard Saxe and his management team feel they are setting up a new location that has the potential to be one of the franchise anchors for years to come. Located off accessible Route 130 and about 15 minutes from Philadelphia, the store will reap the benefits from being part of a shopping center with many recognizable brands.
“I think it’s our best location so far,” Saxe says. “It’s a huge shopping center and it has all the right things going for it—parking, easy in-and-out access, office parks in the area. We’re going to have great visibility.”
They’re also going to have some well-known neighbors, as the new restaurant will be adjacent to a Five Guys Burgers and Fries. Both Saxe and Bard feel that having such a recognizable brand next door can only mean good things for business.
“I think the impact will be tremendous,” Bard says. “It’s a great 1-2 punch. You can’t have a better backyard picnic than Five Guys and New England Hot Dog.”
The outstanding location was just one of the many features that drew Bard to New England Hot Dog. He put in countless hours during years of Internet research to try to find the perfect brand.
“I liked the direct contact with the CEO and I feel good about becoming part of an upstart franchise,” Bard says. “And the hot dog itself? Well, it’s incredible.”
Each New England Hot Dog location, known for gourmet “haute” dogs, uses top-tier Boar’s Head products and New England-style rolls. They also offer myriad toppings, including sauerkraut, beans, bacon, jalapeno, guacamole, roasted peppers, cheddar cheese, Buffalo sauce and a collection of mustards. Outside of the edible delights, free Wi-Fi, flat-screen TVs—featuring news, sports, and children’s shows—and The Dog Pound—a small area where kids can play—provide entertainment and a family-friendly touch to the 1,500 square-foot restaurants that seat about 40 people.
Hungry customers in the Cinnaminson area can expect to see the doors of the unique restaurant open sometime in late November or early December. Saxe and Bard plan to become a fixture in the local media and at community events right away—and hope that booming business is the result.
“I can’t think of another hot dog specialty restaurant in the area,” Bard says. “There are hamburger joints on every corner, but nothing for the hot dog lovers. We’ll be new, fresh, and exactly what people need.”
###
For more information on the New England Hot Dog experience or franchising opportunities, please visit www.nehotdog.com.
Follow us on Twitter: www.Twitter.com/NEhotdogs
Become a fan on Facebook: http://www.facebook.com/pages/New-England-Hotdog-Company/65253547674?ref=ts
